While having a vision is certainly important, it’s the ability to translate that vision into a company and build a team around it that truly separates great leaders from the rest. To make your vision a reality, people must believe in it and understand their role in achieving it. Great leaders are skilled at selling their vision, making it relatable and tangible, and empowering their team to take ownership of it. When everyone is fully invested in the vision and is working towards a common goal, that’s when companies can truly thrive and grow
USA & Canada
As a COO, I am responsible for overseeing the day-to-day operations of the South Asian Central Community Marketplace. This role requires strong leadership skills, a strategic mindset, Matrix Team Management, and experience in managing operations across multiple end-to-end functional areas.
I indulge in developing and executing the company’s operational strategy, including technology rollout, logistics, and P&L management.
Identify and cultivate brand partnerships to increase revenue and customer engagement.
Oversee the company’s logistics operations, including supply chain management, distribution, and warehousing.
Ensure that the company’s technology infrastructure supports the business needs and objectives.
Lead the team responsible for the day-to-day operations of the company, including customer service, order fulfillment, and vendor management.
Manage the company’s financial performance, including revenue, expenses, and profitability.
Develop and implement expansion plans for the company, including new markets and product categories. Data Analytics and managing performance marketing for the marketplace and its clients.
Develop policies for marketplace management for new clients and managing policies for return management, after-sales service, and consumer engagement.
Greater Toronto Area, CANADA
At MQ Technologies, we specialize in enabling companies of all sizes to build robust and cutting-edge digital e-commerce ecosystems from scratch. Our philosophy is simple: digital leverage is imperative for businesses, and our team is here to help you determine the best approach to achieve your digital goals. We work collaboratively with you to establish a customized digital roadmap with clear and achievable milestones, and we support you throughout your digital transformation journey.
Our comprehensive services span across the entire spectrum of digital enablement, including development, digital marketing, and BI services. Whether you need to build an e-commerce platform from scratch or revamp an existing one, we have the expertise to help you succeed. Our team has the technical proficiency, market insight, and digital expertise necessary to deliver customized solutions that align with your unique business needs and goals
Greater Toronto Area
AskforTask strives to become Canada’s premier local digital marketplace for daily errands by leveraging the power of technology. As the company’s leader, I oversaw its growth and expansion across multiple cities in Canada and beyond. To achieve this, I developed a comprehensive five-year strategic plan that fostered a collaborative online marketplace and empowered our teams to effectively manage growth.
One of my key achievements was leading the recruitment of approximately 10,000 service providers from all corners of Canada, ensuring the delivery of quality services to our customers. I also established an outsourced inbound and outbound call centre to enhance customer support and satisfaction.
In addition, I led and monitored business innovation, transforming business traction into sustainable revenues. By building teams and fostering a culture of innovation and excellence, we were able to convert our ambitious goals into tangible results.
Overall, my leadership played a pivotal role in the growth and success of AskforTask, positioning it as a leading player in Canada’s digital marketplace industry.
December 2007 - August 2014Karachi, Pakistan
In 2007, I founded of Converge Technologies-Pakistan’s first-ever digital media, content, and technology enablement company. The company quickly rose to become the market leader and gained a reputation for managing global brands such as Lux, Dove, Lipton, Knorr, Nokia, Cerelac, and Milkpak. As CEO and founder of Converge Technologies, I played a pivotal role in the acquisition of stakes by WPP through JWT. I led the due diligence process, working closely with PWC from our end and KPMG from WPP’s end, to ensure a seamless and successful acquisition. As part of this process, I also led the business development proposals to secure a promising valuation for our shareholders, leveraging my expertise and experience in the digital media and technology industry.
Karachi, Pakistan
As the Head of Product and Marketing at TeleCard Limited, a leading telecommunications service provider, I was responsible for overseeing a range of critical business functions. This included driving the development of consumer and business packages, overseeing network analysis, managing P&L, forging new partnerships, and directing all ATL and BTL campaigns. In addition to these responsibilities, I also played a key role in expanding our product and service offerings, including basic wireless telephony, long-distance internet services, international services, and payphones. Through my leadership, I helped establish TeleCard Limited as a top player in the highly competitive telecommunications market
Lahore, Pakistan
As a retail management professional with a focus on fast-moving consumer goods (FMCG), I have successfully established and executed launch strategies for various brands. My experience includes overseeing brand launches, managing distribution, and handling retail sales management.
One of my key achievements was developing the key account channel to serve and build chain stores across Pakistan’s vast market, which boasts a population of over 220 million.
Karachi
As the head of sales for the southern regions of Pakistan, I successfully launched edible oil products and established a network of more than 100 FMCG distributors. Additionally, I spearheaded retail sales, distribution, and logistics for the company.
With more than 25 years of experience in Technology, eCommerce, Digital, Brand Management, and Sales, across various markets and working with global entities, I have gained invaluable expertise in managing global sales and leveraging technology for business development. My hands-on experience in eCommerce, logistics, and digital media has equipped me with the skills to lead and scale businesses for the companies I work with.
South Asian Central Marketplace
Your Gateway to Thriving South Asian Consumers in North America! As a community-driven managed marketplace, we provide a direct-to-consumer platform for South Asian brands to offer their products and promotions exclusive to our customers. Join our vibrant community today and discover the best of South Asia right at your fingertips.
eCommerce Transformation
Cellntell, a leading electronics wholesale supplier in Canada and the USA, entrusted us with building a comprehensive eCommerce strategy to unlock their online sales potential. Our project involved designing and implementing a roadmap that covered all aspects of eCommerce, including backend inventory management, seamless integrations, and the development of direct-to-consumer websites for both wholesalers and consumers.
eCommerce end to end Portal
Patchi, a renowned Lebanese premium chocolate brand, expanded its business to the USA and Canada without any retail presence and solely relied on online sales. Our objective was to develop a robust omnichannel online marketing strategy to boost Patchi’s sales in the USA and Canada. We successfully implemented an eCommerce enablement strategy and leveraged performance advertising to increase Patchi’s sales multifold on B2C and Amazon USA and Canadian marketplaces.
Britannia Biscuits
India’s largest biscuit manufacturing company has an extensive global presence, operating in more than 100 countries. As their trusted partner, we have been entrusted with managing their online marketplaces on leading e-commerce platforms such as Amazon USA & Canada and Walmart USA. Our primary goal is to help the company expand its online sales channels and increase its revenue streams.
Shan Foods
Shan Foods is a global leader in the spice industry, with a presence in over 100 countries and a product line of more than 300 SKUs. As part of our project with Shan Foods, we were tasked with establishing their online footprint in the USA and Canada. We developed a comprehensive five-year strategy that included extensive research, business forecasting, and training for top management.
Converge Technologies
In 2007, I founded of Converge Technologies-Pakistan’s first-ever digital media, content, and technology enablement company. The company quickly rose to become the market leader and gained a reputation for managing global brands such as Lux, Dove, Lipton, Knorr, Nokia, Cerelac, and Milkpak. As CEO and founder of Converge Technologies, I played a pivotal role in the acquisition of stakes by WPP through JWT. I led the due diligence process, working closely with PWC from our end and KPMG from WPP’s end, to ensure a seamless and successful acquisition. As part of this process, I also led the business development proposals to secure a promising valuation for our shareholders, leveraging my expertise and experience in the digital media and technology industry.
Fastening House Atlantic
We worked closely with the Fastening House Atlantic team to develop a comprehensive backend strategy for their online sales channels. This involved building their D2C site from the ground up, integrating inventory systems, and optimizing product metadata to ensure that customers could easily find and purchase the products they needed. Our work was recognized by Milwaukee, one of the leading brands that Fastening House sells, and the company was featured on Milwaukee’s corporate website. This recognition helped Fastening House establish its credibility as a trusted online seller of construction materials.
Supplybox
Supply Box is a B2B Food Services Portal that provides end-to-end supplies to restaurants and caterers across Canada. Our team was brought on board to help improve their conversions and sales, with the ultimate goal of increasing their revenue and profitability. We implemented these strategies with great success, resulting in a significant increase in sales and conversions for Supply Box. Over time, their sales doubled, and the business became an attractive acquisition target, leading to its eventual sale.
I am a firm believer in enjoying life to the fullest and helping others do the same. I make a conscious effort to give back to society by being a regular blood donor and registered organ donor, as I understand the critical importance of these initiatives in saving lives.
My respect for diverse values is deeply ingrained, and I am truly grateful for the diversity that Canada embraces. The accumulation of great intellect in this country is remarkable, and I firmly believe that our next generations will be among the most intelligent and innovative in the world.
As a die-hard Raptors fan, I follow their games closely and revel in their successes. I am also an avid follower of Manchester City and the Premier League, and my passion for cricket is unmatched. Sports run in my blood, and I have played several sports myself, which has instilled in me a love for physical activity and competition.
