As a seasoned Global eCommerce Sales Leader, I possess more than 15 years of extensive experience in digital, data, and eCommerce and over 20+ years’ experience in senior management of global entities. Throughout my career, I have had the opportunity to work with some of the largest companies globally and have helped over 25+ brands establish their online omnichannel strategies, deployment process, and scaling them.
My areas of expertise include launching new digital sales channels, building high-performing teams, and expanding businesses globally. As a result, I have become a go-getter sales leader who thrives on the challenge of driving revenue growth and market expansion for companies.
I have worked across a broad range of industries, including food and spices, retail, fmcg, consumer goods, food services and more, helping companies navigate the complexities of the digital landscape and establish a competitive online presence. My entrepreneurial mindset and hands-on approach enable me to develop a deep understanding of my clients’ needs and deliver tailored solutions that drive their businesses forward.
Collaboration is a core strength of mine, and I have experience working across different functional areas such as IT, logistics, marketing, and sales. I understand the importance of cross-functional collaboration in eCommerce enablement and have developed a reputation for successfully navigating complex organizational structures to achieve business success.
In my career, I have focused on building and working within a matrix organizational structure, leveraging my expertise in computer science, marketing, sales, and innovation to develop new businesses globally. I believe that these key ingredients are essential for success in today’s rapidly changing digital landscape, where innovation and adaptability are critical.
My track record of delivering exceptional results includes launching new products or services, expanding into new markets, and improving customer engagement. As a collaborative and results-driven leader, I work closely with teams to ensure that we meet our objectives and exceed expectations. I am a creative problem solver who can identify opportunities and develop effective strategies for achieving success.
In addition to my technical expertise, I am highly skilled in project management and stakeholder engagement. I understand the importance of effective communication and can engage stakeholders at all levels of the organization to ensure that eCommerce initiatives are aligned. Overall, my experience and skills enable me to drive revenue growth and market expansion for companies through innovative and collaborative approaches
Passionate About:
I am deeply passionate about several causes close to my heart. As a father of two daughters, I am a firm supporter of women empowerment and encourage them to pursue their dreams fearlessly. I believe that empowering women is critical to creating a more just and equitable society.
Another cause I am passionate about is poverty alleviation. I firmly believe that through skill training, we can help households break the cycle of poverty and achieve sustainable growth. This cause is particularly close to my heart as I believe that every individual has the right to a dignified life, and it is our collective responsibility to help those in need.
As a diversity advocate, I strongly believe that different perspectives and ways of thinking are essential for creativity and innovation. I respect and value diversity in all its forms, including gender, religion, color, and lifestyle, and believe that we must work towards creating a more inclusive and welcoming world for all.
Entrepreneurship is another area that I am passionate about. I believe that entrepreneurship is a mindset that can transform productivity and passion into successful ventures. By fostering an entrepreneurial culture, we can create a more dynamic and innovative society that benefits everyone.
Finally, I am deeply committed to environmental conservation. The planet we live in is fragile, and it is our responsibility to protect and preserve it for future generations. I believe that we must take urgent action to address the environmental challenges we face and work towards a sustainable future.
South Asian Central Marketplace
Your Gateway to Thriving South Asian Consumers in North America! As a community-driven managed marketplace, we provide a direct-to-consumer platform for South Asian brands to offer their products and promotions exclusive to our customers. Join our vibrant community today and discover the best of South Asia right at your fingertips.
eCommerce Transformation
Cellntell, a leading electronics wholesale supplier in Canada and the USA, entrusted us with building a comprehensive eCommerce strategy to unlock their online sales potential. Our project involved designing and implementing a roadmap that covered all aspects of eCommerce, including backend inventory management, seamless integrations, and the development of direct-to-consumer websites for both wholesalers and consumers.
eCommerce end to end Portal
Patchi, a renowned Lebanese premium chocolate brand, expanded its business to the USA and Canada without any retail presence and solely relied on online sales. Our objective was to develop a robust omnichannel online marketing strategy to boost Patchi’s sales in the USA and Canada. We successfully implemented an eCommerce enablement strategy and leveraged performance advertising to increase Patchi’s sales multifold on B2C and Amazon USA and Canadian marketplaces.
Britannia Biscuits
India’s largest biscuit manufacturing company has an extensive global presence, operating in more than 100 countries. As their trusted partner, we have been entrusted with managing their online marketplaces on leading e-commerce platforms such as Amazon USA & Canada and Walmart USA. Our primary goal is to help the company expand its online sales channels and increase its revenue streams.
Shan Foods
Shan Foods is a global leader in the spice industry, with a presence in over 100 countries and a product line of more than 300 SKUs. As part of our project with Shan Foods, we were tasked with establishing their online footprint in the USA and Canada. We developed a comprehensive five-year strategy that included extensive research, business forecasting, and training for top management.
Converge Technologies
In 2007, I founded of Converge Technologies-Pakistan’s first-ever digital media, content, and technology enablement company. The company quickly rose to become the market leader and gained a reputation for managing global brands such as Lux, Dove, Lipton, Knorr, Nokia, Cerelac, and Milkpak. As CEO and founder of Converge Technologies, I played a pivotal role in the acquisition of stakes by WPP through JWT. I led the due diligence process, working closely with PWC from our end and KPMG from WPP’s end, to ensure a seamless and successful acquisition. As part of this process, I also led the business development proposals to secure a promising valuation for our shareholders, leveraging my expertise and experience in the digital media and technology industry.
Fastening House Atlantic
We worked closely with the Fastening House Atlantic team to develop a comprehensive backend strategy for their online sales channels. This involved building their D2C site from the ground up, integrating inventory systems, and optimizing product metadata to ensure that customers could easily find and purchase the products they needed. Our work was recognized by Milwaukee, one of the leading brands that Fastening House sells, and the company was featured on Milwaukee’s corporate website. This recognition helped Fastening House establish its credibility as a trusted online seller of construction materials.
Supplybox
Supply Box is a B2B Food Services Portal that provides end-to-end supplies to restaurants and caterers across Canada. Our team was brought on board to help improve their conversions and sales, with the ultimate goal of increasing their revenue and profitability. We implemented these strategies with great success, resulting in a significant increase in sales and conversions for Supply Box. Over time, their sales doubled, and the business became an attractive acquisition target, leading to its eventual sale.
While having a vision is certainly important, it’s the ability to translate that vision into a company and build a team around it that truly separates great leaders from the rest. To make your vision a reality, people must believe in it and understand their role in achieving it. Great leaders are skilled at selling their vision, making it relatable and tangible, and empowering their team to take ownership of it. When everyone is fully invested in the vision and is working towards a common goal, that’s when companies can truly thrive and grow
October 2022 Onwards
Chief Operating Officer
South Asian Central USA & Canada
As a COO, I am responsible for overseeing the day-to-day operations of the South Asian Central Community Marketplace. This role requires strong leadership skills, a strategic mindset, Matrix Team Management, and experience in managing operations across multiple end-to-end functional areas.
I indulge in developing and executing the company’s operational strategy, including technology rollout, logistics, and P&L management.
Identify and cultivate brand partnerships to increase revenue and customer engagement.
Oversee the company’s logistics operations, including supply chain management, distribution, and warehousing.
Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.
"Zig Ziglar"I am a firm believer in enjoying life to the fullest and helping others do the same. I make a conscious effort to give back to society by being a regular blood donor and registered organ donor, as I understand the critical importance of these initiatives in saving lives.
My respect for diverse values is deeply ingrained, and I am truly grateful for the diversity that Canada embraces. The accumulation of great intellect in this country is remarkable, and I firmly believe that our next generations will be among the most intelligent and innovative in the world.
As a die-hard Raptors fan, I follow their games closely and revel in their successes. I am also an avid follower of Manchester City and the Premier League, and my passion for cricket is unmatched. Sports run in my blood, and I have played several sports myself, which has instilled in me a love for physical activity and competition.
Did you know that we only use 11% of our brains? It’s true! So why not make the most of your untapped potential by reading articles, books, or listening to podcasts whenever you get the chance? Whether you’re looking for a quick dose of inspiration or seeking to engage in long-term learning, there’s always something new to discover. So don’t let your brain go to waste – start exploring today! And if you need help finding resources, don’t hesitate to reach out.
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